Hey, I’m Valarie
Yes, I’m obsessed with hair but for me, this job is about way more than just hair. I want you to know who I am, because the truth is, the best results happen when we’re actually a good fit.So, here’s the scoop: I’m a book girl through and through. One week it’s mystery, then self-growth, then a smutty fairytale (gotta keep it interesting, right?). I love a good gym sweat—it clears my brain and sets me up for the day. And if Bravo ever needs a president of their fan club, I’ll volunteer as tribute. Hey Andy Cohen! I don’t do drama in my own life, but I’ll watch it on TV with zero shame.When I’m not in the salon, I’m with my three dogs (Lucy, Bentley, and Cash) or off traveling with my husband—sometimes for hair, sometimes for car shows, and sometimes just because we can. I’m a sucker for cute coffee shops, trying new food, and honestly, if I wasn’t doing hair, I’d probably have a coffee + book shop of my own. That’s the dream.
Favorite Drink
Regular Coke (no diet here) & Brown Sugar Shaken Espresso & Strawberry matcha
Favorite Snacks
I love anything Lemon flavored
Experience
I have been doing hair for 17 years
my story
Before this career, I worked at a bank.
Going back to cosmetology school was a leap one supported wholeheartedly by my grandmother, who believed in me before I fully believed in myself. She was my number one supporter from the beginning.
This industry doesn’t hand you a blueprint. You build it. Rebuilding in new cities, learning the business side of beauty, and navigating the challenges that come with growth shaped both my skill and my standards.
I’ve always believed every decision carries a lesson. That mindset combined with the courage it took to start over continues to guide how I work today.
Now Let’s Talk Hair
I’m all about low-maintenance, lived-in, effortless color. I love creating dimension and depth for blondes, brunettes, and redheads. I want your hair to grow out beautifully and feel like you.I also specialize in IBE® extensions, because they’re the most comfortable, natural-looking, and actually good-for-your-scalp method I’ve found. They’re not just about longer, fuller hair they can help your natural hair grow too.Every appointment begins with clarity.
I take time to understand your lifestyle, maintenance preferences, and long-term goals before building a customized color plan. Placement, depth, tone, and longevity are all considered to ensure your hair looks beautiful not just today but as it grows.
My work blends modern trends with intentional strategy, creating dimensional, seamless results designed to feel natural, polished, and uniquely yours.
my experience
With 17 years behind the chair, my career has been built on intention, education, and evolution.
I began as an assistant in Las Vegas, where I learned the foundation of the industry from the ground up. Within five years, I transitioned to booth rental, driven by a desire for flexibility and ownership over my career.
When my husband and I relocated to Austin in 2016, I rebuilt my clientele from scratch traveling between cities while establishing my brand in a new market.
Through advanced education and mentorship, I refined my specialty in lived-in, seamless color + modern hair that feels effortless yet elevated.
Seventeen years in, I continue to invest in growth, technique, and business with the same commitment that built my foundation.
Frequently Asked Questions
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Yes, as long as I don't have to stop doing your hair while you work, We have wifi to accommodate internet needs. Also, I have some small snacks and drinks, but please feel free to bring something if you have preferences.
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I kindly ask that children are not present during appointments. Color services can take several hours, and my suite has limited space. I want your time here to feel relaxed and uninterrupted a little moment just for you.
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An in-person consultation is not required, but all new clients must complete my online form prior to booking. Once submitted, I’ll review your information and reach out within 48 hours with booking details. We’ll have plenty of time to discuss your hair goals during your service.
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I typically work in the salon Tuesday-Thursday 9-4:30pm and Fridays 10-4pm.
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If you’re new, I recommend booking my most comprehensive color appointment (The Effortless Package). This ensures I have enough time, product, and flexibility to fully assess your hair, discuss your goals, and create a customized plan that fits your lifestyle. Starting here allows me to give you the best possible result without feeling rushed or limited.